The itches… like really badly

In the on going saga of my-body-is-trying-to-kill me, I am still waiting for my appointment with the dermatologist.

 

Rewind.

 

I have eczema. Like extreme eczema that prevents me from sleeping and sitting still in a chair. I orginially went to a walk-in clinic to for a my prescriptions and the pharmacists was all like “We need the consent of your family doctor to fill this prescription”. And I was like “It’s just eczema, so what?” but apparently the prescription I got is for really bad conditions and they think something else is wrong with me. So, saw my doctor sometime in mid May and got a referral to a dermatologist. Ok cool.

 

But then I got a follow up call with a whole lot of scary/crappy words like “overactive immune system” and “overproduction of white blood cells”, but nothing definitive that says “THIS IS WHY YOU WANT TO RIP YOUR SKIN OFF”.

 

My understanding of skin is this:

  1. I’M IMMORTAL
  2. EW
  3. OH GOD WHAT IS THAT
  4. YOU’VE GOT CANCER

 

But my doctor told me to wait for the appointment with the dermatologist so they can run more tests. OF COURSE THEY NEED TO RUN MORE TESTS.

 

So more waiting….

 

and waiting….

 

and waiting…..

giphy-downsized

How to tell the World your Business is Awesome without sounding like a stiff

For those of you that didn’t know, I am a Content Marketer/Social Media nerd by day and moonlight as a book blogger by night. This post will deviate from my usual rants about books and life and put to use 4 years of university and thousands of dollars in student loans. (Also, a rant about work… just a little) I’m actually superwriting_blogpost passionate about what I do (it might not sound like it, but I am, ok?) But mostly about storytelling. Whether it’s for building a brand for a company or for my own amusement, world building and character building.What you need is a story.

No more Business lite 


You may be thinking storytelling has nothing to do with business but it really does.

Hear me out people!

If you don’t properly convey a story, then your products or services won’t appeal to your target audience. Many of today’s businesses (small or large) are “storytelling lite” but it needs to be deeper in order for it to be truly effective, otherwise, what’s the point? Most brand storying telling today is superficial and still to corporate-orientated, rather than being aimed for real people. I am a strong believer in storytelling being vulnerable, real and free of perfect endings! Tidy resolutions make from crummy, boring stories.

Sometimes (more often than not if we’re being real) stories are imperfect, like people, and that’s okay! Seriously, it is because it’s real. A deeper emotional connection not only gives a story legs but creates a bond between consumer and product, client and service provider.

C’mon people, there’s a bigger picture here! 


There’s more of a “social change” component to storytelling for the future. It must be bigger than the company.

You’re probably like “Oh come on, I run a Car Wash. Who the hell cares?”

Everyone, that’s who!

It’s not exclusively about general change, but that is a key factor in generating interest outside of your niche audience. Millennials – like myself – especially want to do business with companies that care about causes bigger than themselves. Well, not just millennials, most people do, but that’s when the shift became more dramatic and noticeable. People make choices based on social issues and stuff they can relate to so it’s bigger than companies giving a crap about their own clients but how they influence society, not just in an economic setting.

Get Real, Get Personal  


The corporate wall is being broken down in favour of a human frame. Part of the reason why many brand stories fail (in my humble opinion) is because they fail to capture the imagination today. Why? Because they focus on the company being the protagonist. Companies are not protagonists.

Let me repeat

Companies are not protagonists. People don’t care about companies. I can ask my entire inner circle of contacts and they will all say they don’t give two shits about companies. What we do care about, is people, and your company should reflect that. You can’t hug or thank a company- though I can’t speak for everyone every, I know I’ve wanted to bitch slap a couple.

People can’t see themselves reflected in a story about a faceless organization. As a lover of fiction and all things books, I can say that I make decisions and purchases based on stories. So make it good. 

Frostblood

I went into this one completely blind.

As in I-walked-into-Chapters-and-asked-my-boyfriend-to-pick-a-book-for-me blind.

But it was FREAKING AWESOME!!! It reminded me a lot of Eon, Graceling and Throne of Glass both in world building and character development. I won’t spoil too much of the book for you guys but, I was hooked right from the beginning. With the number of scene shifts the action, I was thoroughly entertained. You know how in every other YA novel the protagonist will be in the same setting for half the book, “learns” everything they need to know before they head off to battle and falls in love with the whole love-at-first-glance?

Yeah, that doesn’t happen. frostblood_ebook

Firstly, the setting change about 10 pages into the book and it’s a delightful little whirlwind right up to the end. Secondly, it is very clear throughout the entire book that Ruby has no idea what she’s doing AND I LOVE IT!

I quite honestly adored Ruby so much. She’s a little impulsive (but not annoyingly so) and temperamental and a very difficult time controlling her fire. She was feisty, sharp and witty. She knew when to pick her battles and when to talk no bullshit. AND ARCUS! OMG!! Right from the start, him and ruby clash and really didn’t see the budding romance coming until I was well into the book. They push and pull, bicker and argue and it really seemed like they despised each other.

For those of you that have read this, what’d you think?

 

 

Writing….about Writing

Two weeks into my new year’s resolution to write more and I hit a mental brick wall. I wandered into my den (aka my local library) to find some inspiration and there, in the far corner was a dusty box filled with all my books on writer’s craft. How to Write a Compelling Feature, So You Think you Can Write?, Building Great Sentences- just to name a few. I realized that I loved reading about the process of writing (even if most of them were for class) but I couldn’t quite define my own. Every book I’ve read on writing, from Stephen King to Julia McCoy, is different.

While some writers explained how they overcame writer’s block, others claim there is no such thing. Some shared their burnout horror stories and others boast about not having enough time to jot down all of their crazy good ideas. Some write better in the morning, in silence, all day, once a week. The point is, there are so many individual differences in the actual  process, but you want to know what the commonality between the lot of them is?

There is no one way to write, except, of course, that you actually have to write.

So why are you reading this? You should be writing 😉

Lady Midnight (The Dark Artifacts, #1)

lady_midSometimes, when you see that an author has a new book, you immediately have high expectations for their work. I mean, I loved, loved LOVED The Mortal Instruments series. I loved The Infernal Devices trilogy even more. But Lady Midnight was a 3.5-star read for me and a kind of shaky start to this newest trilogy.

Part of the problem is that LM takes about one hundred pages for the plot to really get moving and interesting. The beginning of the book is A LOT of set up, which is somewhat needed but seemed to take too long and wasn’t as organically incorporated into the developing plot as it could have been. The Mortal Instruments series has a memorable opening with Clary encountering the shadowhunters for the first time in a club called Pandemonium. The opening of this book does not live up to that. Plus, I found myself not really invested in the main plot point–Emma’s search for the person who killed her parents–at least initially.

Spending thousands of pages getting those other two couples together (finally!) makes the whole Emma and Julian forbidden love tale feel a little tedious – especially when they start keeping secrets from each other as an easy way to drag out the tension.

Lovelornness aside, there’s also a big reveal about Julian’s real role at the LA Institute that doesn’t quite work. Most readers will suspect this big secret much earlier -and will wonder why they put the clues together before Emma did. Cutting that part out would make Lady Midnight a more digestible length and get us all to the fantastically culty-creepy climactic action faster.

That’s when the book is finally full of surprises.

Library at Mount Char

Hope you all had a wonderful Christmas!

On my day off from the world, I finished this beauty.

lamc-bookThis book messed with me in the most fantastic way! I don’t throw superlatives around lightly, but this book earned it. I’ve been attempting to write my review for this for literally 2 months now and between its grandiose premise and endless twists, I find it terribly difficult to review without giving out spoilers. Anyone can read from the blurb that these kids were adopted when their parents were killed by some bomb (Which oddly reminded me of Miss Peregrine’s home for Peculiar Children.)

They were adopted by the FATHER, he is a god…or God….or something. He brought the kids to live in the library. Everyone had sections they were assigned to and learning their role was a constant learning process. Then FATHER goes missing, or is he missing? See?! I can’t even give a proper review it’s so strange to try to do without some major spoilers.

First of all, the book doesn’t introduce itself or shake the readers hand on the first page. Instead, it immediately asks to run alongside with it . It just goes on with its seemingly pointless and outrageous schemes for the first 10% or so. All I can truly say is that the first half of the book is a bore and more than a little confusing.

It starts to make sense about 25% of the way in, but it continues headstrong into bizzaro-land. I mean, there’s a tentacle lord called Barry O’Shea and these kids seem to die and come back to life a lot. It was funny and dark and fast-paced.

Library at Mount Char is science fiction, magical realism, urban fantasy, horror, dark comedy and mystery all in one. But it only blended together well after it’s intro. This book is definitely not for everyone, with the intro being so tough to get through, but I honestly think that this book is worth it. If you’re reading this, hang in there, it gets marvellous!